The Prix Pictet
Launched in 2008 by the Geneva-based private bank Pictet & Cie, the Prix Pictet has rapidly established itself as the world’s leading prize in photography and sustainability. It has a unique mandate – to use the power of photography to communicate vital messages to a global audience. The goal is to uncover art of the highest order, applied to confront the pressing social and environmental challenges of the new millennium.
The prize currently plays to a global audience of over 400 million. The exhibitions of photographs shortlisted for the three cycles of the Prix Pictet have toured the world, so far they have been shown in Berlin, Bonn, Dresden, Dubai, Dublin, Eindhoven, Geneva, Paris, Hong Kong, Lausanne, London, Madrid, Milan, Moscow, New Delhi and Thessaloniki.
As Kofi Annan, the Prix Pictet’s Honorary President, wrote in his foreword to Growth – the book of the third Prix Pictet, ‘This collection of extraordinary photographs shows us why a new economic model is needed - one that is global, inclusive, cooperative, environmentally aware and science-based.'
EN SAVOIR PLUS
The Prix Pictet has two elements: the prize of CHF 100,000 awarded to the photographer who, in the opinion of the independent jury, has produced a series of work that speaks most powerfully to the theme of the award; and the Commission, awarded by the Partners of Pictet & Cie, in which a shortlisted photographer is invited to undertake a field trip to a region where the Bank is supporting a sustainability project.
Each year the award is centered on a distinct theme, the inaugural theme was Water, followed by Earth and Growth. The fourth theme of the Prix will be Power. Power as a theme has enormous breadth, embracing contradiction and paradox in equal measure. As a theme it is positive and negative. In short, ‘Power’ has the potential to uncover images and issues that are both awe-inspiring and disturbing.